LAHORE: What started off as a humble attempt to provide a counter narrative to extremism and hate speech has turned into a campaign reaching out to hundreds of people through advertisements promoting social and religious coexistence using rickshaws.

The campaign is run by the Institute of Peace and Secular Studies (IPSS) – a society working for tolerance, equality and peaceful coexistence. It has spread the message through 2,400 flexes pasted on rickshaws across the city. The flexes were designed for free thanks to volunteers. Discounts were available for printing.

“Our message is not radical. We use mild language and promote peaceful co-existence citing Islamic traditions and sayings of the Quaid-i-Azam,” says Diep, member of IPSS.

Read more: Communal Harmony